I’m a professional Full Stack Web Developer with 7+ years of experience specializing in WordPress development and scalable web solutions. From custom themes and plugin development to WooCommerce integration and performance optimization, I build fast, secure, and fully responsive websites tailored to business goals.
Wool Couture is a UK-based craft brand that offers high-quality yarns, DIY knitting kits, and handmade home décor. This eCommerce project was centered around building a clean, user-friendly website to support product discovery, weekly promotions, and seasonal campaigns. Designed for ease of use and visual warmth, the site is a fully responsive platform serving both hobbyists and gifting customers
The project kicked off with the need to refresh Wool Couture’s digital storefront to better align with its growing product range and modern design aesthetic. The client wanted to emphasize a calm, tactile shopping experience that mirrors the joy of crafting. We restructured the navigation, optimized the shopping flow, and highlighted limited-time offers and kits with custom promotional components.